case study


Harley-Davidson Motorclothes
Thought Leadership Film


Tracing the roots of motorcycle riding apparel.

The inspiration of Harley-Davidson’s Motorclothes division can be found in the riders of today or those from over 100+ years ago. Narrated by Karen Davidson, Harley-Davidson Creative Director of General Merchandise, this thought leadership film maps the chronology of riding apparel through the lens of Harley-Davidson legend and lore.

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Harley-Davidson Motorclothes
Thought Leadership Film:

“On Brand”