case study

IBM Thought Leadership Film

Revealing the character of the IBM brand.

The roots of the IBM brand are traced not to its many products or services, but to the company’s longstanding management of its character. Narrated by Jon Iwata, IBM Senior Vice President, Marketing and Communications, this thought leadership film reveals how IBM’s brand stewardship outpaces 100+ years of ephemeral market offerings.

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IBM Thought Leadership Film:

“On Brand”

 

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