case study

USAA Testimonial Films

USAA’s dedication to serving the U.S. military community is made possible by remaining true to a central brand pillar: doing the right thing. Each testimonial film in this series tells a story of USAA employees and members encountering a chance to do the right thing in their everyday life.

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USAA Testimonial Film:

“Linda Lopez”

Instead of denying a first-time homebuyer's application, Linda Lopez picked up the phone and soon learned why the applicant didn't have a permanent address or sufficient income. The soldier was rehabilitating at Walter Reed Hospital in Washington, D.C., after losing both of his legs in combat. "He served his country, which means he served all of us," said Lopez. "I couldn't just move on to the next loan. I had to do the right thing."

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USAA Testimonial Film:

“John Hopkins”

While safety and security are always on John Hopkins' mind, so is innovation. He's contributed 86 ideas to make USAA members' lives easier—including some that are pending U.S. patent approval. “I've walked every inch of this building," said Hopkins. “I talk to a lot of people, and I love coming up with solutions.”

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USAA Testimonial Film:

“Anthony E. Hargrove”

When Maj. Anthony E. Hargrove retired from the Air Force, he wasn't done serving. He now leads the Ella Austin Community Center, one of San Antonio's oldest service organizations. “I've spent the better part of my life serving my country,” said Hargrove. “Regardless of one’s station in life, it’s important to give back.”

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USAA Testimonial Film:

“Jon Monett”

In 2008, Air Force and CIA veteran Jon Monett donated $500,000 to California Polytechnic State University. That seed money created a research lab where engineering students develop prosthetics and other devices to improve the lives of wounded and disabled veterans of the military, law enforcement and intelligence organizations. “It's an honor to give back to the school that launched my career, and to help the people who afford us the freedom and security we enjoy every day.”

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USAA Testimonial Film:

“Dr. Philip Caravella”

Dr. Philip Caravella has taken care of patients for almost 40 years. But the family physician felt he had some unfinished business. So in late 2008, at the age of 64, he rejoined the Army. “I served during Vietnam and I know the kind of sacrifice our soldiers make. This is just my way of giving back and telling them thanks.”

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